Glossier Mock Ad Campaign

For our concept we imagined a new line for Glossier called Glossier Active. When we were doing our research, we discovered a gap in their audience. They have yet to create an active skin care line, catering to athletic women who need effective products to keep their skin clear. We pulled existing products that Glossier makes and recombined them for this active line. In our images, we combined portraits with creative still lives to showcase how these products can help women achieve their skincare goals.

THE FINAL ADS

THE MOTION

THE BEHIND THE SCENES